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Koni Shocks

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#1 Kai

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Posted 29 March 2015 - 04:37 PM

I was trying to find official Koni distributor and found only one - Toperformance. I'm interested in a set of shock/struts (Koni Yellow) and springs which they sell as a kit. They quoted me $1700 for a set with springs and around $1200 just for shocks. Are they gold plated? Why is it such a rip off?  Exactly same set costs $700 USD in America.

 

Do people have no choice but to try and import? Is there a cheaper way to buy them locally? 



#2 Beckers

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Posted 29 March 2015 - 04:48 PM

They are good quality,

 

I have some Koni coilovers, special D's $900 each.



#3 Kai

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Posted 29 March 2015 - 07:34 PM

They are good quality,

 

I have some Koni coilovers, special D's $900 each.

Yeah, for coils you expect to pay extra. What I'm after are simple shocks and springs, and even they cost as much as a set of coils. Dont understand why,  



#4 RX25SE

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Posted 29 March 2015 - 07:54 PM

Quality costs.

 

 

I have run Koni shocks in most of my cars. If you do the same you will understand.

 

Better than Bilsteins IMO.


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#5 Kai

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Posted 30 March 2015 - 07:09 PM

I have no doubt that they are quality shocks..

 

What I don't get is why same shocks (exactly same product) costs $700 USD in America. Why are we paying almost double the price here...



#6 aekOne

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Posted 30 March 2015 - 07:47 PM

there are many reasons why they cost more here than elsewhere in the world.

 

for starters they are a dutch company with wholly owned subsidiaries in France, Germany and the USA who all pay an ex-factory cost price. Australia is handled by a distributor who would pay a distributor whole sale which i'd assume gives Koni group somewhere in the region of 25-45% margin. Then there is shipping to Australia which you'd like to think is drop ship (or even more if shipped out of Europe or USA is smaller qtys). Then there is Australian import duty, international and domestic freight forwarding, customs brokerage and GST. then once the shock is here the distributor has to pay for more marketing locally and domestic freight. Then there are other fixed costs in addition to Australia's high retail/industrial rental costs and relatively high wages. THEN the distributor has so to make a RRP that allows their re-sellers to also make money so they have a local seller network. all of that adds up pretty quickly.

 

unfortunately for the end customer, yes the product is the same but doing business in Australia is FAR from on an even playing field, especially with a global shop window for consumers to browse in.


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#7 Adam

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Posted 30 March 2015 - 07:55 PM

Shipping, importer cost, retailer cost.

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#8 Kai

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Posted 31 March 2015 - 06:23 PM

yes, sad but true. 



#9 Grahama

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Posted 02 April 2015 - 11:13 PM

I last bought Konis 10 or more years ago.

Adjustable Red shocks, plus labour to cut the old struts & insert the koni shocks. Total cost $600 for front end only.
So your cost of $1200 seems like there's not been much change in price. (AU vs US $ was probably similar then to now too)


I don't regret the $600, it still rides over speed humps like a dream.




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